Why should small business use Facebook Advertisement?

Facebook is top most social networking website with number of active users. With the help of Facebook, you can create your business fan page where you can post your daily updates and news posts. You can bring more active users on your business page to follow your daily business updates after clicking on like button.

Facebook offers number of features to target active users during the advertisement. Some of these features are as follows:

Monthly Active Users: Monthly active users (MAUs) were 1.11 billion as of March 31, 2013, an increase of 23% year-over-year and Facebook is the only platform where monthly active users are increasing every year.

Facebook Reach: Facebook is the only platform, where you will get option to target users on the basis of Geographical location, interest, Age, Gender, categories and friends to friends. Your ad will appear to those people who can be most interested in your services or products.

One to one communication: If you are running small business and want to connect with your existing customers or new visitors then you can use Facebook advertisement campaigns. This will help you in placing right advertisement in front of those visitors who can purchase your products or can contact you for services which you are offering.

Sponsored Stories or post: You can promote your post or stories in different targeted areas which can be selected on the basis of location, interest, gender, age and categories. With the help of better engagement you can improve your company brand value.

#tag uses: Facebook is evolving its features time to time and they introduced #tag integration in posts content. You can now search same topic post in just #tag click.

Facebook is more effective for small business industries, which are targeting end customers. You can reach to them easily and can offer your services or products.

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Google Local Search engine optimization:

According to the recent research 43% of all Google searches have local intent and this is about to increase upto 50% or more after increasing mobile users. If you want to save your online business then you have to improve your local appearance on Google and other search engines.

Local search engine optimization works on different search engine algorithm and it is not similar to simple search algorithm. You have to create local search engine listing with right NAP (name, address and phone number) of your organization. You cannot change it time to time or site to site.

I have few tips for local SEO. These are as follows:

1. Claim and verify your free business listing on Google+ Local.
2. Ask you’re most loyal and happy customers to write reviews about your business on Google+ Local, Yelp, and Citysearch; provide specific instructions on how to write a review online. Include your request in regular communications with customers (Email, mail, and phone).
3. Make absolutely certain that your business name, address, and phone number are consistent across all citations on the Web, including your website, Google+ Local, Yahoo Local, etc.
4. Get listed in local directories beyond Google+ Local (i.e. Facebook Business Pages, Merchant Circle, GetListed, ReferLocal, Best of the Web Local, etc.).
5. Build links. Think local—see how many links you can get from websites local to you, such as your local newspaper, Chamber of Commerce, non-profit organizations (if you donate to charities ask for a link), and local community blogs.

Above steps will help you to improve your local search engine ranking. 

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Impression Share Metrics- Way to know your campaigns reach

Today market is very competitive and users are more aware about online products or services. All schools, colleges and work places are using computers and internet services to be well connected. People are getting their required information on just one click only because of Internet.

Google is one of the most popular medium by which you can find relevant websites in just one click. It offers paid and unpaid results on search result pages. Unpaid search results are also known as organic search results and webmasters make your websites more search engine friendly by using on-page optimization and promote those pages on targeted keywords by using off-page activities. Google offers other search results which appears top, right and bottom of the page. These are known as Google AdWords paid search results.

Google AdWords is one of the most popular search medium in paid advertisement and thousands of advertisers try to get top position in search results because better position in paid search results gives you better opportunity to get more business. Google AdWords work on the basis of Ad Rank which is calculated on the basis of quality score and CPC. If you will have high ad rank you will have better position.

Impression share is the number of impressions you’ve received over the duration of an ad/campaign’s run then divided by the number of total impressions you were eligible to receive. This will help you to run your campaign confidently.

Search Lost IS (rank) and Display Lost IS (rank) show a similar metric however, this measures the percentage of time your ad was not run due to poor Ad Rank on the Search and Display Networks. You should note that if your budget lapsed at any point during the date range being measured, you will not see the IS (rank) settings in your reports. This will be trumped by the IS (budget) metrics.

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Now Time To Move for Mobile Online Marketing!

Just one decade before, Google and other major search engines change the world by providing fast search engines, which help us to get fast results for users and now again we are about to move for next step in online marketing. This will be mobile online marketing because more than 50% of mobile users in China buy the products in Q4, 2012 according to one research report, which has been conducted by GlobalWebIndex. This report told that more than 19% in USA and 13% internet users made purchase through mobile So this is the right time to move for mobile internet marketing because smart phones are coming in existence all over the world and internet uses cost on mobile is being cheap day by day.

You should  move for following steps to be a mobile internet marketing expert.

1. Need Mobile Website: Now you should ask your designers and developers to upgrade your desktop website to mobile website and this should be according to standards because you have to convey right message to your customers in very short content.
2. Avoid Flash Mobile website: Flash websites need flash player to show content in dynamic format and this can consume more time and bandwidth so you should create flash free mobile website.
3. Avoid JavaScript: Java script takes time to download in cookies before showing the page and this show some errors and popup so try to avoid JavaScript to develop mobile website.  
4. One Click Contact: Mobile website should have one click call to action feature on website so that customer can contact easily. This feature will help you to bring more customers to improve sales figure.
5. Maps & Directions: Your business listing can help visitors to come your office without doing any struggle to find your location.

These are some features of mobile websites, which can help you to bring more customers and leads to your business. 

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Easy Tips to Grab More Sales with Google AdWords

According to the recent report, Google covers more than 67% of search market in United States of America. If you want to grab more leads for your business then you have to appear on Google search results as much as possible. This is not possible to be at page one through organic search engine optimization services. There are huge keywords list to get relevant traffic to your website and you can get these visitors on your website only using Google AdWords services. Before starting the Google AdWords Campaign you have to consider following points, which are as follows:

 

1.    Right people to Right Page: If you have number of products or services on your websites then you have to serve right page to the visitors, who are looking for that particular service or product.

2.    Advertise only Stock Products: Google AdWords or other online campaigns are costly and your ads appears only when you spend something on each click so run campaign only those products or services which can be delivered within committed time. 

3.    Deals! Always bring Meals: You should always be in touch to your top management to know about discounts or deals on your products or services because they can attract visitors to your websites and your ads copy can be more eye catchy. There will be more visitors to see good discount on your products. Sell more! Earn more!

4.    Demo or Customer Testimonial to give personal touch: If your landing page has demo video or customer testimonial then it can show some personal touch to the buyers. They feel that your products or services are transparent and there is nothing hidden in deal.

5.    Tell Why should buy from you: Your landing page should be very clear about the goal. If you should describe the benefits of the products and uses for customer. You can give then 100% money back guarantee to improve conversion rates.

6.    Bring Old Visitors to Make Customers: If you are getting very good amount of visitors to your website but those visitors did not convert in customer then you should try to bring back those visitors to become customers by sending them offers on emails, if you are able to collect their email ids.

Online marketing can be very cost effective and you can manage very good ROI for your company after making these changes. So try to improve your business with effective plans or following my updates time to time.

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6 Easy Steps to Make a Professional Network for Online Marketing

Online marketing is one of the essential tools available for digital marketing. Quality professional network can help you to achieve right audience because your message will convey only those users, who can become customer in future. In order to create effective professionals network you can do following activities:

Social Engagement

1.    Blogging: This is the easiest way to express your views about your area of expertise. You can use free blogging sites (i.e. wordpress.com, blogger.com and many more) to start writing. Once you have enough posts on your blog and getting good amount of traffic then you can move your blog on custom domain names, which can be hosted with Wordpress CMS or other open source CMS systems. You can place social plugins on your each post or write-ups and can share them with your connections in social community. This will bring back quality traffic for your website or blog and you become popular among your social network.

2.    Appreciate the posts:  Always share your views on other blog posts, which have same theme posts. First read that blog post and share quality review only. So that other professionals come on your comments and read that. This will help you to become popular among same theme professionals network.

3.    Forums & Communities: These are very popular mediums in web-2.0 and you can share your views by posting questions in forums or communities. Other professionals can come on forums and they can share their answers and this can make effective viral marketing.  

4.    Twitter for Professionals Engagement: Now a days, twitter becomes very effective tool to share your views with your followers and other professionals, who are discussing that particular topic. This can be done just using # tag (#twitter will give you opportunity to discuss about twitter) before that keyword. This is very effective and useful tool and you can become a active participant in those discussions.

5.    LinkedIn- a Way to Find Right Professionals: This is the leading professionals’ community for all online professionals and you can find trainees to company’s directors on this website. First of all you have to complete your profile on linkedIn.com and after that you can join some quality groups so that you can answer other professionals on your relevant topics and you can share your blog posts on these groups also. This will help you to bring professionals to your website’s landing pages.

6.    Facebook- A Easy Step to Show Your New Blog Posts: Social media works on Educate, Enchant, Engage, Embrace, and empower rule. If you would like to educate your professional partners and friends then you have to create perfect landing page then you can tell them what products or services you are offering. Sometime you can publish free research reports or offers on blogs this will give reason to come back on your blog.

Regular information update will help you to bring more traffic on your blog or website. More users more traffic more revenues through your quality content and Web-2.0 features.

 

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Top 7 Content Marketing and SEO Tips for Website Promotion

After recent updates in Google Algorithm, there are number of changes in search engine optimization work. Content was the king and this will remain king in future also. Following useful tips can help you to bring relevant traffic.

1.   Target Less Competitive Keywords Initially:

 If you are planning to launch new website or want to promote website to gain relevant traffic then you should target very less competitive and long tail keywords first. These keywords will have very less traffic but you will get relevant visitors on your website.

2.   Synonyms are Game changer:

If you are selling your products or providing services online and your website is very new in online marketing then you should use some synonyms also because synonyms will give you opportunity to bring relevant traffic by these synonyms. You can make your website more safe and secure from Google Panda and Penguin updates as there will be perfect keywords density and without making any keywords stuff, you will be able to bring relevant visitors to your websites.

3.   Research before promoting:

Quality content writing helps in effective search engine optimization services. You can ask your content writer to incorporate those keywords, which are giving number of visits in your website traffic and search engine optimization team can work around those keywords also.

4.     More keywords More visits:

Never use one keyword or keyword phrase throughout the website. Each page can have own keywords list and you can group the keywords according to targeted pages. You will get better opportunity to promote your website if you will have number of keywords, which are targeting on number of pages.

5.   Highways Needs to connect with Streets:

Your old pages are very important so you should always try to connect them in your new content writing. This will give opportunity to crawl old pages along with new pages and you will have chance to improve website traffic.

6.   Quality External Links:

External links always drain your page rank to the destination website. You should always control your page rank flow by inline robots. This tag will guide search engine crawler which external link need to crawl or which not to be crawl.

7.   Quality Internal Links:

Search engine ranking depends on more than 200 factors and quality inbound link is one of the most important factor. You should always create quality inbound link from relevant website only.

These are basic tips used to promote your website at search engines. 

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