According to the recent report, Google covers more than 67%
of search market in United States of America. If you want to grab more leads
for your business then you have to appear on Google search results as much as
possible. This is not possible to be at page one through organic search engine
optimization services. There are huge keywords list to get relevant traffic to
your website and you can get these visitors on your website only using Google
AdWords services. Before starting the Google AdWords Campaign you have to
consider following points, which are as follows:
1. Right people to Right Page: If
you have number of products or services on your websites then you have to serve
right page to the visitors, who are looking for that particular service or
product.
2. Advertise only Stock Products: Google
AdWords or other online campaigns are costly and your ads appears only when you
spend something on each click so run campaign only those products or services
which can be delivered within committed time.
3. Deals! Always bring Meals: You
should always be in touch to your top management to know about discounts or
deals on your products or services because they can attract visitors to your
websites and your ads copy can be more eye catchy. There will be more visitors
to see good discount on your products. Sell more! Earn more!
4. Demo or Customer Testimonial to give
personal touch: If your landing page has demo video or customer testimonial
then it can show some personal touch to the buyers. They feel that your
products or services are transparent and there is nothing hidden in deal.
5. Tell Why should buy from you: Your
landing page should be very clear about the goal. If you should describe the
benefits of the products and uses for customer. You can give then 100% money
back guarantee to improve conversion rates.
6. Bring Old Visitors to Make Customers: If
you are getting very good amount of visitors to your website but those visitors
did not convert in customer then you should try to bring back those visitors to
become customers by sending them offers on emails, if you are able to collect
their email ids.
Online marketing can be very cost effective and you can manage
very good ROI for your company after making these changes. So try to improve
your business with effective plans or following my updates time to time.
Great post! Please visit my blog : digitalmarketingwatch.wordpress.com to more digital marketing tips
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