Google Local Search engine optimization:

According to the recent research 43% of all Google searches have local intent and this is about to increase upto 50% or more after increasing mobile users. If you want to save your online business then you have to improve your local appearance on Google and other search engines.

Local search engine optimization works on different search engine algorithm and it is not similar to simple search algorithm. You have to create local search engine listing with right NAP (name, address and phone number) of your organization. You cannot change it time to time or site to site.

I have few tips for local SEO. These are as follows:

1. Claim and verify your free business listing on Google+ Local.
2. Ask you’re most loyal and happy customers to write reviews about your business on Google+ Local, Yelp, and Citysearch; provide specific instructions on how to write a review online. Include your request in regular communications with customers (Email, mail, and phone).
3. Make absolutely certain that your business name, address, and phone number are consistent across all citations on the Web, including your website, Google+ Local, Yahoo Local, etc.
4. Get listed in local directories beyond Google+ Local (i.e. Facebook Business Pages, Merchant Circle, GetListed, ReferLocal, Best of the Web Local, etc.).
5. Build links. Think local—see how many links you can get from websites local to you, such as your local newspaper, Chamber of Commerce, non-profit organizations (if you donate to charities ask for a link), and local community blogs.

Above steps will help you to improve your local search engine ranking.