Thursday, 18 July 2013

Why should small business use Facebook Advertisement?

Facebook is top most social networking website with number of active users. With the help of Facebook, you can create your business fan page where you can post your daily updates and news posts. You can bring more active users on your business page to follow your daily business updates after clicking on like button.

Facebook offers number of features to target active users during the advertisement. Some of these features are as follows:

Monthly Active Users: Monthly active users (MAUs) were 1.11 billion as of March 31, 2013, an increase of 23% year-over-year and Facebook is the only platform where monthly active users are increasing every year.

Facebook Reach: Facebook is the only platform, where you will get option to target users on the basis of Geographical location, interest, Age, Gender, categories and friends to friends. Your ad will appear to those people who can be most interested in your services or products.

One to one communication: If you are running small business and want to connect with your existing customers or new visitors then you can use Facebook advertisement campaigns. This will help you in placing right advertisement in front of those visitors who can purchase your products or can contact you for services which you are offering.

Sponsored Stories or post: You can promote your post or stories in different targeted areas which can be selected on the basis of location, interest, gender, age and categories. With the help of better engagement you can improve your company brand value.

#tag uses: Facebook is evolving its features time to time and they introduced #tag integration in posts content. You can now search same topic post in just #tag click.


Facebook is more effective for small business industries, which are targeting end customers. You can reach to them easily and can offer your services or products.


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