Today market is very
competitive and users are more aware about online products or services. All
schools, colleges and work places are using computers and internet services to
be well connected. People are getting their required information on just one
click only because of Internet.
Google is one of the most
popular medium by which you can find relevant websites in just one click. It
offers paid and unpaid results on search result pages. Unpaid search results
are also known as organic search results and webmasters make your websites more
search engine friendly by using on-page optimization and promote those pages on
targeted keywords by using off-page activities. Google offers other search
results which appears top, right and bottom of the page. These are known as
Google AdWords paid search results.
Google AdWords is one of the
most popular search medium in paid advertisement and thousands of advertisers
try to get top position in search results because better position in paid search
results gives you better opportunity to get more business. Google AdWords work
on the basis of Ad Rank which is calculated on the basis of quality score and
CPC. If you will have high ad rank you will have better position.
Impression share is the
number of impressions you’ve received over the duration of an ad/campaign’s run
then divided by the number of total impressions you were eligible to receive.
This will help you to run your campaign confidently.
Search Lost IS (rank) and
Display Lost IS (rank) show a similar metric however, this measures the
percentage of time your ad was not run due to poor Ad Rank on the Search and
Display Networks. You should note that if your budget lapsed at any point
during the date range being measured, you will not see the IS (rank) settings
in your reports. This will be trumped by the IS (budget) metrics.
0 comments :
Post a Comment